Showing posts with label Generation Jones. Show all posts
Showing posts with label Generation Jones. Show all posts

Monday, July 11, 2011

We're All Millennials Now

It's been a while since I talked about generations on this blog. Isn't that what this blog is supposed to be all about? It's almost as if the themes of leadership and innovation have taken over. I wonder if I'm getting better at either as a result?

But here’s an interesting article Shelly Alcorn pointed me to. It's about the multi-generational workplace, and how some organizations are experimenting with management models based on democracy--giving workers of all generations an equal vote in how things are run--to better balance and leverage the talents of all.

It's a good read. But here’s what gets me, and what’s tempered my enthusiasm for the generations biz. The article defines the generations this way:

Veterans: Workers who preceded the baby boomers tend to be authoritarian and loyal, and they value wisdom gained from experience over technological expertise.

Boomers: Known for their workaholic habits and need for status symbols, they’ve sacrificed a lot for their careers. They often expect their junior staff to do the same.

Generation X: They are generally comfortable working within the systems established by their employers and, like the boomers before them, are more willing to let work cut into their personal lives. They have no problem using technology, having entered the work force just as computers were becoming mainstream.

Millennials: Tech-savvy, entrepreneurial and independent, they tend to value work-life balance and meaningful work more than a large paycheque. They are less likely to be attached to an employer than other generations and tend to stay only a few years before moving on.

Huh? GenX is comfortable working within the systems established by their employers? They're willing to let work cut into their personal lives? What strange alternate universe have I found myself in?

You know, I used to be happy being GenX. Then for a while I decided I wanted to be Generation Jones. Now, with the definitions listed above, I think I'm going to start being a Millennial.

Care to join me?

Image source

Thursday, August 27, 2009

Generation Jones?

I have to admit, this Generation Jones thing is making me a little crazy. It started back in February when we first launched The Hourglass Blog. I was going to make a comment about the generational change in leadership in the Oval Office, so I went and looked up Barack Obama's birth year. I wanted to verify my hunch that he was our first post-Boomer president. And what did I discover? Well, yes, Obama is not a Boomer, but neither is he an Xer. According to everything Google returned to me, Obama is part of something called Generation Jones. Confused, I decided not to bring the subject up at all.

But then, ConnectingTheDots (whoever that is) makes a comment on Jamie's recent Bookends versus books post, that says by ignoring Generation Jones, The Hourglass Blog was missing an important part of the equation. CTD says Generation Jones (born 1954-1965, between the Boomers and Generation X) has "gotten a ton of media attention, and many top commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report forecast the Rise of Generation Jones as the #1 trend of 2009." CTD even provide a link to a webpage that recaps all this media interest. Much of this media interest seems to be driven by a marketing and political consultant named Jonathan Pontell, who, given the theme and links on his website, seems very much to be in the business of talking about Generation Jones.

So now I'm curious. What does Jamie's favorite generation experts William Strauss and Neil Howe have to say about the Jonesers, and where they fit in their cyclical theory of dominant and recessive generations? Having not (yet) read any of the Strauss and Howe books, I turn first to the Strauss & Howe entry on Wikipedia and Neil Howe's new blog—and I can't find any mention of Generation Jones on either. But Google helps me find this December 2008 Op-Ed in the Washington Post, in which Neil Howe calls Generation Jones "the dumbest generation" and nothing more than the first wave of Xers.

This is when I realize I'm in way over my head. When it comes to generational theory, I'm no more than an enthusiastic amateur, and I've found myself in the middle of a turf war between professionals, with the two sides battling for control of the narrative and the way the rest of us think about the generation we belong to. I decide to give up and go back to watching from the sidelines.

But I can't help but wonder. Pontell and the Jonesers say they're real because a lot of people born between 1954 and 1965 say they don't feel like Boomers and they don't feel like Xers. And when you think of all the bad press those generations have gotten, why would you want to be part of them if you didn't have to be? I mean, given the choice between narcissistic flower child and cynical loner, wouldn't you prefer to choose "none of the above." I was born in 1968. Can I be a Joneser, too?