Monday, August 1, 2011

The Season of Innovation

That's certainly what it feels like with the ASAE Annual Meeting next week and the WSAE-sponsored National Summit on Association Innovation five short weeks after that. ASAE has put together some deep dive sessions on innovation, and something they're calling the Innovation Exchange Forum, a place where association staffers can get together and share innovative ideas with each other and with recognized experts.

Jeff De Cagna will be heading up a lot of those ASAE activities, and Jeff will also be leading an important session at the WSAE event. On September 14 he will be gathering together a group of association and other thought leaders for a half-day session on how organizations across our community can collaborate to accelerate the overall pace of innovation. Our intention for this conversation is to bring together a group of stakeholders willing to invest in the creation of platforms and prototypes that will make it possible for associations to build their collective capacity for innovation and new value creation. Many of our organizations face common challenges. We want to test the idea that through a commitment to broad-based collaborations we can all address those challenges more effectively.

WSAE's second day, September 15, will be a full-day educational conference on association innovation, facilitated by Jeffrey Cufaude and Mark Anderson. Its focus will be on leveraging the collective wisdom of our community so that participants can develop detailed innovation roadmaps for their own organizations. If you’ve struggled at all with how to make your association more innovative, this would be an excellent opportunity to share your challenges and work together with your peers to develop actionable solutions.

I plan to be at both the ASAE and WSAE events. I hope you do, too.

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