Wednesday, September 9, 2009

Most Bookends Are Identical, Aren't They?

Jamie warned us that we'd be seeing more articles like this one, and sure enough, he was right. Here's another one, written by the same person from the same organization on the same blog, fifteen days later. The thesis is the same:

Two dominant demographic cohorts--Gen Y and Baby Boomers--are redefining what it takes for a company to be an "employer of choice." The 78 million Boomers and 70 million Gen Ys crave flexibility, personal growth, connection, and opportunities to "give back." The Bookend Generations are remapping old ideals of success as they pursue a "Rewards Remix" that prizes meaning and choice over money.

What strikes me about this thesis, and about several paragraphs in the new article, is the way the author seems to EQUATE Boomers with Gen Yers. Together, they're 148 million strong, and they all evidently want the same thing.

Our study shows that Boomers, as much as their Gen Y children, yearn for a lifelong odyssey, a fluid journey in search of meaning, stretched by challenges, and stimulated by constant learning.


...overwhelmingly want modular work that is deeply flexible in terms of hours, location and even life stage.

This presents a real puzzle for GenX. I mean, here we are, stuck between two gigantic bookend generations, and now we discover that the bookends are identical, and that they're working in concert to reinvent the workplace so that it provides...get ready for it...flexible opportunities to continually learn, tackle new challenges, and find meaning.

Wait a minute. Whose ideas were those again?


ConnectingTheDots said...

Yes, but that writer is still using old school definitions which are increasingly obsolete. Only few experts still lump Generation Jones and Boomers together as if they are one generation, which creates innacurate population counts. Also, relevantly, GenXers are primarily the offspring of Boomers, while GenYers are primarily the offspring of GenJonesers. Your blog, though, generally, contributes some interesting insights...thanks.

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